For those of you who may or may not know me, I love exploring whatever city or area I may be residing in. It is not uncommon for me to pick up the weekend section of a newspaper or the “Timeout” Tel Aviv magazine and find a unique activity to attend for the evening. And this is exactly how I came across the Third Annual Israeli Wine Expo. For 60 shekels, you got to try TEN wines and got a free glass. So on Thursday night, Max and I headed to the Israeli Convention Center to improve our wine knowledge and tantalize our taste buds.
The set up of the expo was excellent- each vendor had their own theme which usually included vivid imagery or bold colors. Being the graphic designer that I am, the design was definitely a factor in which vineyards I stopped by. Surprisingly, our top wine of the evening came from Zion Winery, which did not collect tickets and gave numerous samplings for FREE!! We tried everything from sweet white wines to semi-dry sryiah-merlot combos. Their marketing tactics worked like a charm- they hired pr people who really connected to the consumer in addition to giving out ample samples; this gave the consumer more options to buy while also making them a little more “at ease”. Well, they worked and we bought an excellent red wine!!
On Saturday night, Max and I headed to the Opera (…a first for both of us!). Starting in Mid-April, I will be interning for the Israeli Opera in their marketing department. One of the perks is free Opera tickets. I have always been a musical theater girl. My first musical on Broadway, Peter Pan, I saw before the age of 8. I never seen an Opera and decided tonight was an excellent time to broaden my theater horizon. The Opera, “Faust”, was being performed in Italian and had Hebrew and English subtitles. Though beggars can’t be choosers and our tickets were free, it was extremely difficult to read the subtitles from our seats. Basically, I had to lean with my head against the wall, which to many may have looked like I was sleeping (…which I WASN’T). Overall thoughts on the Opera: Singing and Staging was INCREDIBLE! You could really feel the actors presence on stage. It was difficult reading the subtitles and following the action on stage. At times, I would stop reading and just watch. Actions do speak louder than words! I can’t wait to view more Operas and work for the Opera company in April ☺
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